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The burger scene in London is evolving, and at the heart of this transformation is the 10/10 Burger Pop-Up. As a city known for its diverse street food culture, London has welcomed an exciting wave of gourmet burger experiences, and 10/10 Burger is leading the charge.
From its juicy beef patties to its secret sauce recipe, this limited-time burger event is gaining a cult following among food lovers. But what exactly makes this pop-up a must-visit for burger enthusiasts? Let’s dive in.
What is 10/10 Burger?
10/10 Burger is a global smashburger concept founded by social media personality Mike Majlak. It was created based on his extensive experience reviewing burgers worldwide.
The concept aims to deliver the ultimate smashburger experience by using high-quality ingredients and perfected cooking techniques. 10/10 Burger has gained popularity through pop-up events in various locations, with plans to open permanent locations in the future.
What Makes the 10/10 Burger Pop-Up a Must-Visit?
The 10/10 Burger Pop-Up isn’t just another burger joint. it’s an artisanal burger concept designed for those who crave quality, flavour, and innovation. Here’s what sets it apart:
- Handcrafted Burgers: Every patty is made from premium beef, cooked to perfection.
- Signature Flavours: From the secret sauce recipe to its unique burger toppings, every bite is a delight.
- Pop-Up Experience: Unlike a traditional restaurant, this limited-time burger event creates exclusivity and excitement.
- Foodie Favourite: With rave reviews and a growing fanbase, it’s becoming one of the best burger experiences in London
Why is 10/10 Burger So Popular?
Mike Majlak’s Influence
Founded by Mike Majlak a social media personality, co-host of the “Impaulsive” podcast, and author the brand benefits from his extensive online presence and reputation as a burger connoisseur.
His global burger reviews and the “10/10” rating system have cultivated a dedicated following, which has seamlessly transitioned into a customer base for 10/10 Burger.
Strategic Launch and Expansion
The brand’s inaugural store opened in Jeddah, Saudi Arabia, attracting significant attention from fans and food enthusiasts. This strategic launch, supported by Saudi investors, showcased the brand’s potential and set the stage for global expansion.
Engaging Pop-Up Events
To broaden its reach and engage with diverse audiences, 10/10 Burger has hosted pop-up events in various locations, including New Haven, Connecticut, and at BOXPARK Wembley in London ahead of major events like the Sidemen Charity Match.
These events have generated buzz and allowed fans to experience the brand firsthand.
High-Quality Smashburgers
The brand emphasizes delivering exceptional smashburgers, focusing on flavor, quality ingredients, and meticulous preparation. This commitment to culinary excellence has resonated with customers seeking a superior burger experience.
Who is Mike Majlak?
Image – Source
Mike Majlak is a social media personality, YouTuber, podcast host, and author. He is best known as the co-host of the Impaulsive podcast alongside Logan Paul.
Majlak gained popularity through his vlogs, social media presence, and his bestselling book The Fifth Vital, which details his struggles and recovery from addiction.
He is also widely recognized for his love of burgers and has reviewed burgers from around the world. His passion for finding the perfect burger led him to create 10/10 Burger, a smashburger pop-up concept that aims to deliver the ultimate burger experience.
How did 10/10 Burger start?
10/10 Burger began as a passion project by Mike Majlak, who dedicated time to studying and conceptualizing what he envisioned as the ultimate burger a true 10/10.
Drawing from his extensive experience reviewing burgers worldwide, he carefully refined the recipe, focusing on premium ingredients, precise cooking techniques, and the perfect balance of flavors.
Once he perfected the concept, 10/10 Burger was brought to life as a smashburger pop-up, quickly gaining popularity among burger enthusiasts.
With a strong social media presence and millions of engaged followers, Mike is now rapidly expanding 10/10 Burger globally, hosting pop-up events in multiple cities, collaborating with well-known restaurants, and planning permanent locations.
His aggressive promotional efforts and commitment to quality have positioned 10/10 Burger as a rising force in the burger industry.
What is the concept behind 10/10 Burger?
The concept behind 10/10 Burger is to create a burger so perfect that it would be universally rated as a “10 out of 10” on a rating scale.
This vision stems from Mike Majlak’s extensive experience reviewing burgers worldwide, where he identified the key elements that make a burger truly exceptional.
By focusing on high-quality ingredients, expert cooking techniques, and the perfect balance of flavors, 10/10 Burger aims to set a new standard for smashburgers.
The goal is to deliver an unforgettable burger experience that consistently earns a perfect score from every customer.
What are the opening hours of 10/10 Burger?
| Day | Opening Hours |
| Monday | 12:00 PM – 9:30 PM |
| Tuesday | 12:00 PM – 9:30 PM |
| Wednesday | 12:00 PM – 9:30 PM |
| Thursday | 12:00 PM – 9:30 PM |
| Friday | 12:00 PM – 9:30 PM |
| Saturday | 12:00 PM – 9:30 PM |
| Sunday | 12:00 PM – 9:30 PM |
What’s on the Menu at the 10/10 Burger Pop-Up?
| Menu Item | Description | Price |
| 10/10 Burger | Smashed patty, toasted potato bun, pickles, grilled onions, American cheese, and 10/10 sauce |
|
| The Old School Burger | Smashed patty, toasted potato bun, pickles, grilled onions, American cheese, ketchup, and mustard |
|
| Curly Fries | Crispy, curly, Cajun-style fries | $4 |
| Drinks | Soda (Coke, Sprite, Fanta), Water | $3.50 |
Why Are Foodies Raving About the 10/10 Burger Experience?
Food critics and casual diners alike are praising the 10/10 Burger Pop-Up for several key reasons, making it a must-visit for burger lovers.
1. Exceptional Quality
At 10/10 Burger, quality is the top priority. The burgers are made using freshly ground beef, ensuring a rich, juicy patty in every bite.
The homemade sauces add a signature flavor, while the premium toasted potato buns provide the perfect balance of softness and structure. Every ingredient is carefully selected to enhance the burger experience.
2. Perfectly Balanced Flavors
A truly great burger is all about balance, and 10/10 Burger nails it. Each bite delivers a harmonious mix of umami, spice, and texture.
The smashed patty is cooked to perfection, offering a crispy sear on the outside while remaining tender inside. The combination of grilled onions, pickles, and melted American cheese creates layers of flavor that keep customers coming back for more.
3. Fast-Casual Dining Done Right
Even though 10/10 Burger operates as a pop-up, it doesn’t compromise on service. The team ensures efficient and friendly service, allowing guests to enjoy a top-tier burger experience without long waits.
The simplicity of the menu also means that food is prepared quickly while maintaining its high quality.
4. A Social Media Sensation
With buzz building across social media, foodies and influencers are flocking to get a taste of 10/10 Burger. Mouthwatering burger photos and glowing reviews are fueling demand, making it one of the most talked-about burger spots in London.
Whether it’s a quick meal or a must-try food adventure, 10/10 Burger is rapidly becoming a go-to foodie destination.
Where Can You Find 10/10 Burger Pop-Ups?
You can experience the 10/10 Burger Pop-Up at the following locations:
| Location | Address |
| Northern Quarter | 49-51 Edge St, Northern Quarter, Manchester, M4 1HW |
| Liverpool | 11-13 Parr St, Liverpool, L1 4JN |
| Great Northern | Unit 2, Great Northern Warehouse, Peter St, M3 4EJ |
| Leeds | 23-25 Great George St, Leeds, LS1 3AL |
Conclusion
The 10/10 Burger Pop-Up is more than just a place to grab a burger. it’s a foodie experience that celebrates gourmet burgers, creativity, and exclusivity. If you’re a burger enthusiast in London, this is one event you can’t afford to miss.
Stay updated on their latest locations and menu specials by following their official channels, and don’t forget to bring your appetite.
FAQs About 10/10 Burger Pop-Up
Who owns 10/10 Burger?
10/10 Burger is owned by Mike Majlak, a well-known social media personality and entrepreneur.
Do they offer vegetarian or vegan options?
Yes, 10/10 Burger offers vegan and vegetarian options, ensuring there’s something for everyone
Are the burgers worth the hype?
Absolutely! Many food critics and burger lovers consider 10/10 Burger one of the best burger experiences in London.
Do they accept card payments?
Most locations are cashless, so it’s best to bring a debit or credit card.
Can I order 10/10 Burger for delivery?
Yes, you can order 10/10 Burgers for delivery from Deliveroo and Uber Eats.