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It’s no secret that flyers offer an excellent way to get the word out. They’re effective, easy to distribute, and cost-efficient. But there’s just one problem: they are only effective when done right.
If this is your first time designing one or you’ve never used a flyer maker tool like Venngage, below is a step-by-step guide on making advertising flyers.
1. Create a rough draft of your flyers
Designing flyers is exciting. However, it would be best if you refrained from jumping straight into the designing part. If you want to have an effective flyer, you need to work on your strategy, one step at a time. This includes finding out how many copies you need and the best times to distribute them. Try to learn all the pieces of information you need to have on your flyers, too. If possible, try to write them down. It’s one way to make sure you won’t forget anything.
2. Determine the overall objective of your campaign
Getting an answer to this question can help you move on to the next steps. Generally, there are three categories of flyers — general awareness, product information, and event announcements. Each category has a unique goal and you should consider that when creating your final design.
Find out more about your target audience. Do your research on their age, location, gender, behaviors, and attitudes. Once you have your data, you’ll be able to determine the best way you can connect with them. Don’t forget about your headline. A great flyer comes with a catchy opening line. Take note that this isn’t always the case. Flyers with great offers may not need great headlines. Discounts and freebies are usually more than enough to get people’s attention.
3. Start constructing your design
After finalizing your strategy, the next step is designing your flyers. Think about the colors you want to use as well as any images you want to include. To catch people’s attention, try to use bold colors and contrasts. People will find them hard to ignore even at a distance. Don’t forget to highlight critical details, too. When you are reading flyers, people need to be able to spot the important facts right away.
Figure out the most important identity elements that need to be on your flyers. The list includes your brand’s logo, website, brand message, or brand front. Determine which of them really needs to be included in your design. In creating your flyers, it’s important to include a call to action. Make sure that it’s easy to understand and straightforward. You wouldn’t want people to get confused about what your flyers are about or why you’re distributing them to people.
4. Enhance your concept
Creating a catchy headline isn’t enough. If you want people to show interest in what you’re offering, you need to make it really stand out. Should you change your layout? Do you have to fold your flyer in a specific way? Do you need to pick a different font or text size? Answering questions like these can help you improve your concept and make your flyers way more effective.
5. Proofread your work
Once you are done conceptualizing the final design, your next step is proofreading. Although there’s nothing wrong with doing this on your own, it would be better if you can get someone else to do it. With a fresh set of eyes, it will be easier to spot mistakes like missing dates and misspelled names.
Proofreading your work is also a way to double-check all the details. For example, if you are distributing flyers to announce discounts and freebies, you can check if the prices you’ve included are correct. You can also double-check dates, addresses, and times.
6. Create your final design and print
If you haven’t designed a flyer before, there are computer programs you can turn to, like Venngage. Most of them are easy to use even for people who have no experience using them. If you don’t have a lot of free time to learn such programs, another option is to hire someone else to create the best advertising flyers for you.
At this stage, it’s a good idea to check the quality of the paper you’ll be using. The best way to do this is to print a few copies and find out how they look. If you need to make adjustments, like using thicker paper or picking another texture, you’ll be able to do it before the flyers get distributed to the public.
Bonus Tip: Distribute your flyers creatively
After working hard on your flyers, you wouldn’t want people to just rip them off and throw them in the trash. You want people to actually go over and read them. For this, you need to be careful about how you distribute your flyers. Don’t just leave them under the windshields of parked cars. Although it may work, there’s a good chance that people will just remove them from their vehicles. Be at the right places and reach the right people.