Generating good publicity for your business in today’s fast-paced world can sometimes feel like a full-time responsibility. You need to get your name out there, keep up with trends and retain your existing customers’ attention. PR can seem like a daunting task that many think only those with a solid network of connections can accomplish.
This guide will take you through the different ways that almost any business can generate PR easily and cost-effectively.
Ask For Customer Reviews And Feedback
The best way to generate PR for your online business is to get your existing loyal customers to sing your praises for you. Honest and genuine customer reviews speak volumes about your brand and will entice others to take notice.
You can find out how customers feel by using feedback techniques like NPS surveys, phone interviews, SMS polls, social media comments, and in-person interviews. This will give you useful information to help you improve your digital marketing strategy.
Highlight top reviews and comments on your website, social media platforms, and Google pages as well. Ask customers to leave you a review once they have finished a transaction and nudge them to go into detail. People love sharing their opinion, so making them feel like their feedback will not only help you do a better job but will also help others in their purchase decisions.
Publish glowing testimonials across your social media channels and other marketing platforms to help sway potential customers. What real customers say about your business will have a much stronger impact on consumers than what you say about yourself.
Publish Compelling Content
It is important to publish content that is trending, shareworthy, and relevant to your audience. This shows the public that you are current and in tune with what’s happening in the world. Good quality content is great for PR as search engines will rank it higher, you will get more likes, shares, and mentions across social media, and be seen as an authority in your field.
Do you have an inspiring startup story? Have any of your founders overcome hardships in their personal lives that they can share to motivate others? A compelling story makes for compelling content and there’s nothing better than a heartfelt human-interest story to strike a buzz in PR. Content marketing also costs 62% less than outbound marketing and provides you with three times as many leads.
Run Competitions, Promotions, And Events
Take part in relevant events throughout the year to stay on top of your target audience’s mind at all times. If you run an e-commerce business, see how you can leverage local and international events to create a buzz for your brand. Can you launch a new product for Mother’s Day? Maybe a back-to-school-themed competition will get families interested. What about a sale during the wedding season?
Plan your events and promotions calendar well in advance so you don’t miss out last minute. Your local calendar can be updated weekly according to new events getting announced, but you should always have a clear annual calendar with PR opportunities listed for the year ahead. Make sure your competitions and promotions are relevant to your readership. You can’t celebrate World Burger Day if you sell all vegan items.
Take part in community events to get your name out in the local vicinity. Sponsoring or getting your staff to volunteer at non-profits will show that you care about giving back to your community and will link your brand with goodwill initiatives too. It’s a win-win for PR and your CSR strategy too.
Get Creative On Social Media
From quick TikTok tutorials to polls on Instagram stories, social media has plenty of opportunities to get creative in your PR strategy. The UK is predicted to have almost 51 million social media users in the next four years, so the potential of reach in this audience alone is massive.
Stay active on social media at all times and aim to post on your feed at least three times a week. Reply to comments and engage with your audience by liking, resharing, and commenting on their posts as well. Take PR to the next level by partnering with brands and social media influencers that share the same values as your brand. You get their audience to notice your business when they post about you, and you can offer to do the same for them.
Start Generating Your Own Publicity
These DIY solutions to taking control of your PR strategy can be accomplished successfully with patience and practice. Utilize at least two of these techniques simultaneously and at different parts of your customer’s buying cycle. Keep track of what’s working and what you can do better, and you will soon be able to master the art of PR your own way.