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Let’s say there’s a new company named ‘A’ and an old one named ‘B.’ Both the companies provide essay help services. But, ‘A’ shows up on the first page of Google when people search for online essay assistance and not ‘B.’ So, which company do you think would have more website visitors, leads, or conversions? The answer is ‘A’ because it appears on the first page of Google when its target audience searches for its nature of business.
THIS is the power of Google rankings. If you have an online business, it is imperative to focus on its Google rankings. That is how your target audience finds you, gets curious about you, and eventually opts for your services or buys your products. As per Backlinko, the first page results of Google receive 31.7% of all clicks, whereas the second page gets about 0.78% of clicks. So, let’s check out the five highly effective strategies to improve and maintain your Google rankings no matter what.
1. Focus on link building
Link building along with great on-page SEO, good user experience, and excellent content is super effective at improving your Google rankings. Before going into further details about it, let’s first clear the air about link building. Link building is about acquiring hyperlinks from other websites to your own. Your target audience can use the hyperlink to navigate between pages on the Internet. Search engines use hyperlinks to crawl the individual pages on your website.
How does link building work?
Search engines consider certain factors, such as the content of the web page, to decide whether it is worthy of being ranked on the first page for relevant keywords. Quality hyperlinks are also one of the factors considered by search engines. They check the number of links pointing to your web page from external websites. In other words, the more high-quality websites link to you, the better your ranking will be in search results.
There are many ways you can attract links from reliable and reputable sites. Submitting guest posts or off-page blogs and articles are the most common technique. This outreach takes time. So, focus on link building unless you improve your website’s rankings on Google.
2. Stay abreast of the Google Algorithm
Google algorithm keeps on changing frequently. Thus, it is crucial to stay abreast of the algorithms to avoid penalties every time a new update is rolled out. According to Google executives like John Mueller, Google constantly changes its algorithm even if the changes aren’t announced publicly. You can follow Moz’s Google Algorithm Change History to learn about the algorithm updates chronologically.
Here are the main factors considered in Google algorithms
- Page speed- Always keep an eye on the Google updates regarding the page speed of your site because slow websites offer a poor user experience.
- Relevant content– You should use relevant keywords and write relevant pieces of content to cater to your target audience’s requirements.
- Site design- Make sure your website is easy to navigate and user-friendly.
- Mobile-friendliness- Gone are those days when you only had to build a website. Now you have to ensure that the website is mobile-friendly as well.
- Link quality- The backlinks to your website should be relevant to your nature of business and informative.
- User engagement- Google often affects websites that have higher bounce rates, thereby highlighting the importance of user engagement.
- HTTPS- Google prefers HTTPS because it implies safety.
You should at least try keeping an eye on these factors to ensure that you are always at par with the Google algorithm updates. The important Google algorithm update includes Google Panda, Google Penguin, Google Hummingbird, and Google RankBrain.
3. Publish relevant, high quality and unique content
Content is the king no matter how many updates come and go. There is no alternative to great content. A high-quality piece of content that caters to your target audience’s needs not only improves your site’s authority but also enhances the website rankings. According to expert essay writers, successful digital marketers should also have the basic knowledge of web writing skills to increase rankings based on content.
Here are the main factors to consider while writing the content for your website
Keywords are specific phrases or words that your target audience uses to look for your nature of business. For instance, if people need jeans, they might type ‘black ripped jeans.’ So, your keyword is ‘black ripped jeans.’ You must identify the keywords relevant to your business and use them in your content.
Multiple keywords and phrases
If you want to target multiple keywords and phrases, you need to make a separate webpage for each keyword.
Placement of keywords
Now it’s time for you to consider the placement of keywords. Ideally, you should use the keyword in the page URL, page title, and page headings and subheadings.
Distribute the keywords tactfully throughout the content to make sure it doesn’t look stuffed. Link to relevant sources and other pieces of information since that influences your website rankings. You can work on different pieces of content to enhance your website rankings. The most popular ones are blogs, guest posts, short videos, and infographics.
4. Make your site mobile-friendly
Did you know over 60% of searches on Google are generated from a mobile device? This is enough to show us the importance of the mobile-friendliness of websites. Even search engines prefer mobile-friendly websites when it comes to ranking on the first page of Google. The lack of mobile friendliness provides a poor experience to website visitors, which in turn can affect your search engine rankings.
There are two important factors you need to focus on while building mobile apps. Once you get these factors right, the Google ranking tool can further provide you with info on how to improve the mobile score. The factors are:
What do your users want from the site once they have accessed it on mobile? The tasks on your mobile-friendly site should be based on your target audience’s requirements. Get hold of three or five objectives that your site users have to implement while optimizing the site.
The performance of the mobile-friendly site should be nothing but top-notch. You don’t want your target audience to scroll endlessly while trying to find their desired pieces of information.
5. Work on your CTR in search results
Boosting the CTR is one of the most effective ways to improve your search engine rankings. CTR is Click Through Rate. It describes the percentage of users who see our website on the search results and click on it as well. For instance, let’ say 50 people saw your site in search results. But, only 25 of them clicked on it. So, the CTR would be 50% in this case.
Here’s how you can boost your CTR
Use the primary keyword in the title tag
This will make search engines think that your website is relevant to the keywords typed by your target audience. Also, it attracts the attention of your target audience.
Download the best ad extensions
You can modify the size of your ads and make them more relevant using the full range of extensions which in turn improves the click-through rate.
Experiment with different types of ads
You can try out different types of ads, such as expanded ad types and responsive text ads. It can boost the CTR of your website. Often increasing your CTR alone can help you enhance your search engine rankings. From the perspective of a search engine, when people click on a specific website more than the others, it shows that the website is more relevant than other options.
You have a visually appealing website. That’s great! Now what? Your next aim should be to improve the search engine rankings of your website to increase its online visibility. It is only after your website has attained the first ten positions on Google SERPs that you can earn conversions, leads, and sales. Now implement these tips as mentioned above and boost your website rankings.