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Picture this. You are a customer, and the subscription box arrives at your doorstep. You would definitely expect to see some crafts work and thoughts going into building the box. Well, that is what you have to do exactly. If you are designing the box, you have to put yourself in the shoes of the consumers and think about their expectations and cravings.
In this blog, you will have a vivid idea as to what you should do. You should:
1. Change the Artwork
Change the graphics once a month if you’re sending out a monthly package. If that’s too much for you, consider changing according to the seasons. The reasons why people buy things shift over the year. As a result, your marketing plan will need to change as well. So, get creative with your design and have fun with it. If you take a look at Instagram, Facebook, etc., you will definitely get some ideas.
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2. Alter the Size of the Shipping Box to Decrease Shipping Costs
It’s not always true that one size fits all, and shipping something in an overly large package will cost you a lot of money. FedEx and UPS use a dimensional weight-based pricing system. This means you’ll be charged based on how much room your box takes up in their truck, not necessarily how much it weighs. It is essential that you work with a few companies who modify the size of the boxes on a monthly basis to ensure that they fit the things they’re shipping.
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3. Focus on the Design and Branding
The process of developing a substantial and differentiated presence in the market is referred to as branding. Choosing a meaningful color palette, a strong name, good design, and powerful imagery can be difficult for most businesses. These features should be combined in your box and used throughout your products, online business, promotion, and social media channels.
Start thinking about the overall branding message you want to convey as you put together your prototype box.
4. Add Print Inside and the Social Media Username
You can create a pleasant surprise for your client. For a beautiful box, include details on both the interior and outside. It has also been seen that a lot of people leave the outside of the box blank and put a colorful inside design instead.
But, do conduct spellcheck first before you send it. Otherwise, it would ruin the surprise. In this regard, you can use Grammarly or other software. Conduct a thorough check before you take the printout. And do not forget to include the social media username anywhere. It will also be an effective way to drive traffic to the site.
5. Use Fillers and Inserts
This aspect of box construction is both enjoyable and useful. Filler paper can help your package feel fuller while still preserving the contents within, even if it isn’t filled with sensitive things. Inserts, on the other hand, can expand on the contents in your box while also providing an experiential element to your monthly theme.
Unless you’re beginning a monthly subscription box service, you’ll need to come up with a product curation plan. This involves deciding what will go in the box and who will assemble it.
6. Do Not Use Pixelated Image
It simply will not print well. When a low-resolution image meant for a regular computer display is enlarged for printing, each pixel becomes visible separately, resulting in a pixelated image. Experts will normally highlight these images and ask you to submit a better resolution image. Nevertheless, for best results, all artwork and image resolution should be at least 300 dpi.
7. Figure Out the Price of the Product
You will need to figure out the price of the product that you plan on shipping inside the subscription box. For instance, if you plan on selling a subscription box in the $25-$30 price range, you need to set the price of products at $9-12 or less. Now, this pricing might not seem right. But, you also have to take into account the costs associated with sourcing the box, and running the business.
8. Do Not Use Small Typeface
A typeface can be described as the lettering that comprises weight, slope, width, and variations of sizes. So, it is imperative that you check the typeface once you get it printed out. This is because these letters appear to be impressive on-screen. But, the print-out might appear to be entirely different.
And if you are unable to understand it, you can take the help of your friends and colleagues. Their opinion is invaluable as artwork requires a second set of eyes. And if you have specific designs in mind which you can’t materialize, you can ask professional experts for assistance.
9. Consider Mailer Boxes
Your best alternative is to use Mailer Boxes. Paperboard boxes are lighter and less stiff than mailers. They’re strong enough to keep your products safe throughout delivery. And they’re ideal for retail gift boxes, subscription boxes, and e-commerce company packaging. Of course, if you are unfamiliar with packaging, you should seek professional assistance.
Today, you don’t require expensive box design software. You can use online box design software to create subscription boxes.
These are some of the ideas that you can implement while designing a subscription box. However, it is imperative that you change the plan after every two months or so. For this, you need to stay up to date with the latest trends. And you need to keep a close tab on the social media platforms for ideas.