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Now that we head into the new year, you may wonder how to improve your salon and attract new customers in 2023. From discounts to marketing and additional services, here are a few ways in which you may be able to improve your salon brand and increase revenue this year.
How to Attract Salon Customers in 2023?
When it comes to your salon’s services and wanting to grow your business, it is key to be aware of any upcoming or current trends that clients may be seeking. For example, intricate nail art is on trend including 3D art, metallics and rhinestones. As such, offering up-to-date nail art alongside your salon-quality acrylic nail sets is likely to draw in customers who want to stay on top of trends in 2023.
You may also want to consider asking your current customers what they want from their salon experience that isn’t currently being offered elsewhere locally. If you have enough interest from clients then it may be worth hiring an employee who specialises in the proposed treatment, such as microblading or massages, which could result in further income for your salon.
Discounts and loyalty programmes are one of the best ways to draw in new customers this year while honouring your regulars. During the first few months of the year, people are generally spending less money due to overindulging during the festive period, but you can combat this and make your services more attractive by offering discounts or setting up a loyalty scheme.
First-time customer discounts are a great way to draw in new clients, so you may consider offering a percentage discount on a new customer’s first treatment or service when they spend a certain minimum amount. When combined with loyalty schemes, this is a great way to keep these new clients coming back and becoming regulars while also incentivising previous clients to stay with your salon, rather than head elsewhere.
Effective marketing of your salon is the best way to attract new customers. Many customers now use social media to find new businesses, with over 90% of Instagram accounts following at least one business on the site. As such, ensuring that you have an up-to-date social media profile where you can post photos of your products and services and keep customers updated is a great way to improve your brand’s visibility.
Offline marketing like flyer poster is also a great way to attract customers and build rapport with the local community. You may look to sponsor local children’s sports teams or join up with another local business for promotions. Overall, gaining exposure is the goal when it comes to marketing and aligning yourself with other brands who share the same values is an effective way to do this.