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Unfortunately, it’s not easy to answer this question. Who doesn’t want to gain a competitive edge in marketing? For many, it’s the deciding factor between whether they stay in the market or not, but to outsmart the rest of the world is easier said than done. This article offers a general outlook on how to succeed in marketing in 2021 and will help you adjust your efforts to what brings the most results.
Decide What Your Priorities Are
That’s the most universal advice there is. But, in marketing, more than in any other field, it’s essential to have a strategy. Digital marketing is shaped by trends and changes, without a long-term plan calibrated for specific business goals, it’s wasted effort. Don’t get caught up in the news like “start selling on TikTok now”, “newsletter – the best channel to sell”, “no brand can succeed without their own Instagram hashtag”, “go live on social media”. The marketing world is full of promising channels and creative ways to use them, but you don’t need to have them all. Prioritize the form of communication that makes the most sales and focus on new methods according to where your buyers are. Do less, but at the highest possible standard. Consider getting help with planning your marketing strategy. Check what marketing advisors have to offer: https://jakesmolarek.com/marketing. Consulting a business advisor may be far more efficient than hiring specialists for specific tasks only.
Your Website Is Like Your Garden
It simply can’t be off-putting. Not if you want people to visit. A garden allows you to make a good first impression. In marketing, it means that your website should be visible to Google and user-friendly to visitors. Optimize for the newest Google update – Core Web Vitals. The new parameters are loading time, interactivity (first input delay), and visual stability. Of course, don’t neglect the basics like SEO-adjusted content marketing, your business profile on Google, a mobile-friendly website, or an HTTPS certificate.
Authentically Engage With Your Audience
Define your business and personal values and express them in your communication. Your business values should be visible in the production process of your product. Share the process with your clients. Answer their questions about how your product is created, delivered and how it solves their problems. Use visuals as much as possible. Give your customers a chance to get to know you and gain their trust. Statistics show that users don’t ever recommend the brands they don’t trust.
Don’t Be Ignorant of Social Change
Marketing in 2022 is not apolitical. The biggest companies jump on the bandwagon of social change advocating for issues that unite large communities. Look at the #nofilters campaign, which brings attention to the harmful effect Instagram has on its users’ mental health. This spontaneous campaign was also an opportunity for cosmetics brands to show their sensitivity and gain visibility. These days, companies are welcome to support both international and local social campaigns.
Hopefully, those 4 tips will help you find the best strategy for you while not losing sight of the large picture. No matter what, remember that your time and resources are limited, so don’t hesitate to get some support.